Pay for Transit has arrived in Korea
We launched with a nationwide takeover—dominating the streets and online with over 1.6B impressions, breaking the biggest barrier for Galaxy users by showing everyone: ‘Now you can tap and ride with iPhone.’
우리는 전국적인 캠페인으로 시작해 거리와 온라인을 장악하며 16억 회 이상의 노출을 기록했고, 갤럭시 사용자들에게 가장 큰 장벽이었던 교통 문제를 깨뜨리며 모두에게 이렇게 알렸습니다: ‘이제 아이폰으로 찍고 탈 수 있습니다.’
At Itaewon, we turned live transit data into a real-time brand experience. Beyond Itaewon, Apple Pay for Transit spread nationwide—on billboards, bus terminals, train stations, and more.
We created 15-second mobile ads for TikTok and Reels—showcasing tap-to-ride simplicity, nationwide access, and automatic recharge.
I was closely involved throughout the process—from shaping the creative idea to supporting the production as a senior art director.
시니어 아트디렉터 로써 아이디어 구상부터 전 과정에 걸쳐 긴밀하게 참여했습니다.
Contributors
ET: Katrien De Bauw, Brent Anderson, Brian O’Rourke, Beth Keamy, Lu Borges
KR leadership: Minah Lee, Youji Noh
Creatives: Gino Kwon, Hailey Choi, Hyunji Ryu, Kihyun Lim
Production: JunYoung Cho, Jinsu Hwang
Account: Jayoung Lee, Sung Pyo, June Hwang, Eunji Song
Strategy: Eunkyeong Jo, Minju Kim